When we promote an author's book, we focus on advertising the audible version of your book on Spotify so that we can increase audible distribution, sales of your paperback book, and create a network effect with a new audience. 

Here's How It Works:

- The ad spend gives your book an initial push in visibility that makes it easier for the algorithm to start testing it with more organic listeners.

- Spotify’s search ranking is influenced by listener behaviour: the more people who listen (and don’t bounce quickly), the more credible your audiobook becomes in its category.

- Every new listener that sticks with your book contributes to higher completion rates, longer average listen time, and repeat sessions, signals to Spotify that the content is worth showing.

- Your content naturally rises in visibility because the algorithm needs reliable content to recommend.

Why Spotify?

Reason #1: Interest in audible content has skyrocketed over the past decade. Spotify has built a massive business and self-help audience on their platform over the past 10+ years. There are 100+ million users in Canada and USA alone, 169 million in Europe and 132 million users in Latin America. Spotify listeners are constantly looking for new audible content while on a commute, at the gym or on a flight, which means the demand for audible books on is at an all time high.

Reason #2: Spotify launched audible books on their platform in 2022, and because they are new to audible books, there are only 300,000 titles, compared to Amazon which has 60+ million book titles. This means competition is low while the demand for books in your genre is at an all time high, which makes it easier for your book to stand out.

Reason #3: Audible books generally get higher completion rates compared to kindle or paperback because it's easier to listen to a 4 or 5 hour book on a commute, on a plane ride or at the gym. As listeners of your book consume your content, you become part of the conversation in their head at the office and at home. Imagine someone listening to your book for 4 hours ... or listening to your book twice, for 8 hours as you talk about something you are passionate about! This is why we use Spotify as one of the channels to increase the distribution of your book. It helps impact others and scale your business in new and exciting ways.

Reason #4: We know from experience that each new listener on Spotify is a potential CRM contact. Your audiobook can serve as the entry point to your brand ecosystem, leading to backend sales such as consulting, courses, speaking or advising. Your audible book is a great way to build a community and a strong network effect around your book for future offers.

Reason #5: As folks listen to your audible book on Spotify or other audible platforms, they will generally purchase the paperback on Amazon so they are buying your book TWICE. This means more royalties, and more opportunities to monetize your book.  We suggest you watch this short video here, How Authors Can Create a Reliable Stream of Spotify Listeners to Monetize Their Book. 

One of the ways we help our authors get real exposure and drive sales is through a targeted podcast tour. We have relationships with more than 12,000 podcasts worldwide, including some of the biggest shows you’ve likely heard of, like Entrepreneurs on Fire (with 500,000 unique listeners each month), and other shows reaching over 3 million unique listeners monthly.

This is a powerful way to get your message, and your book, in front of the exact audiences you want to reach. We’re excited to offer this to our new authors, and the investment is very reasonable. For example, Entrepreneurs on Fire normally charges $3,500 USD for a single guest appearance, but our authors don’t pay that rate. We provide a massive discount to our authors because of our partnership. There is a $1,000 USD one-time setup fee, and $500 USD per podcast appearance.

You can start by appearing on 2-3 shows, and then decide whether you’d like to continue the tour based on the results you see in book sales, reach, and ROI. We work with very targeted podcasts so no matter what audience you want to connect with, chances are we can get you in front of them.

Want to learn more? 

Let's schedule a 60 Minute Book Consultation.

Most new authors believe the 'big money' is in book royalties. Sure, there is some money in collecting royalties from your book, but the big money is really in what you offer inside your book.

So how do you make money from your book?

Generally, we see our authors earn at least $30USD per book sold. Generally an $8 royalty per book sold, and then an extra $22USD for what the authors offers for sale on the back end of their book (i.e. consulting, facilitation training, speaking, etc). That means if you sell 1,000 books in your first year as an author, you're highly likely to earn $30,000USD, and if you want to get more books into distribution, we can help with that as well. 

The best part?

It's not that difficult to sell 1,000 books in your first year as an author. Plus, the quality of incoming clients you get from your book and the 'network effect' you create with this new tribe of readers adds a whole other level of credibility and alignment that you just can't get from many other marketing methods.

Of course, if you want to get 1,000 books distributed each month, and build a strong community behind your book, we can help you do that too with Spotify. Learn How Authors Can Create a Reliable Stream of Spotify Listeners to Monetize Their Book here.

There are two ways we can help you:

You do 70% of the writing, or we do 100% of the writing for you.

Your Commitment: 2 hours per week (for 8-weeks).

We have a client in the UK who was always travelling and working with clients in the USA and Europe, and we knocked out his draft in 9 weeks over eight 1-hour Zoom calls. We’re extremely efficient and pride ourselves on working with busy Entrepreneurs to create a high quality book.

So if you’re willing to commit 1-hour per week on a structured call where I ask you some very focused questions and you talk through those points, we can transcribe our calls and 'capture' your voice in the book, and re-write sections of your book as appropriate so you have something you are proud to publish and share with others.

Here's a bit more background on the investment, and our process:

As far as the investment goes it really depends on a few things like how many charts, graphs, images, etc will be in your book, and generally how long your book is for the editing process… but generally speaking I’d say you’re looking at $16,000USD - $25,500USD to go from concept to fully published book. This includes getting your book on Amazon and distributed on other platforms, plus a strategy to help you see a solid return on your investment.

The reason for such a range in the pricing is due to the level of effort we put into writing your book. If we are doing 100% of the writing, then the investment goes up considerably. However, when you monetize your book properly, you can see up to 5-10X ROI.

And so you're aware, this is not a year long process... we move very quickly... in fact, when you follow our process, you can finish your first draft in 8-weeks, and usually publish a high quality book within 3-4 months.

Our process is very collaborative. We have been doing 8 one-hour sessions over 8-weeks with clients and we'll go in a Google doc in between our calls to add thoughts and add to your writing each week so that you progress much faster.

Here's a recent client testimonial:

"It’s only been 6 weeks, and we’re almost done with the first draft of my book! This process has been a lot of fun, and you’ve been remarkable at helping me develop my ideas. You’re clearly an expert at your craft. Highly recommend this team if you want to publish your first book!"

— Mark Kresser, CEO, Zac Brown Collective

Our process is fun. It's designed to capture your voice and book content in creative ways without spending hours and hours writing each week so that you create a high quality book. You own 100% of the copyright on your book through our process, and don't share any royalties, or any fees of any kind. We help you write, publish and distribute your book.

Here's What We Don't Do:

- No fiction
- No children's books
- No LONG 300+ page books
- No boring books
- No measly $0.75 royalties per book
- No expertise, no book!

We help new authors write business books, memoirs, and self-help books that strengthen your credibility, and help you expand your business revenues in new and exciting ways.

If you'd like to explore your book idea further on a Zoom call, here's my availability: 60 Minute Book Consultation.

No, we don't help our clients get on bestseller lists. The reason we don't do this is because in our experience getting on a bestselling list on Amazon or elsewhere does not necessarily provide the real intrinsic value or the measurable ROI that our clients are looking for from having their book published.

As an example, many marketing agencies will advertise your book and tell you that they can get you on a "bestseller list" by discounting your $9.99USD Kindle book to $0.99USD to drive book sales.

No doubt, this will drive book sales, and you will sell more books. However, we can tell you from experience that the folks who pay $0.99 for your book aren't actually going to read it. They're not going to leave reviews on Amazon, and they're not going to meaningful engage directly with you the author for additional programs or services.

The fact is, someone who is paying $0.99 for your book is not going to read it because they are not the ideal audience for your book. These are vanity metrics, and a waste of time. We don't help our clients get on bestseller lists because they don't help our clients get a measurable ROI from their book. We help our clients distribute their book and generate additional sales revenue in new and exciting ways. See, "How to Make Money from Your Book," above.

In our experience, the best way to find the most meaningful ideas that will have the most impact in your book is to uncover the transformation you are helping your reader experience - that in many cases is what helps define the structure and direction for your book, and something we can do fairly easily on a 60 Minute Call. 

If you think you can use AI to write an entire book that people will read, then I'd say go for it!  More recently we have had new authors tell us that they have tried to use AI to write their book, but they couldn't produce the quality of book that they wanted. We never use AI to write an authors entire book, and here's WHY. If you have an AI tool write your entire book with very little input from you, those great ideas are going to come from other people, which means you are pirating content from someone else.

If you plan on publishing those ideas into your book, there may be consequences at some point in time. You may have to deal with copyright infringement, and if you ask me, it's not worth the trouble. With our process, we constantly have a 'meeting of the minds' with our authors to generate the most exciting and compelling ideas for their book 🤩

Yes, AI is a disruptor. There is no doubt about it, which is why we have embraced the technology in many ways. As an example, we are using a digital voice narrator to create the audible version of an authors book. We also use AI to generate professional headshots that make our clients book covers really shine at a fraction of the cost of a professional photographer.

The way I see it - AI only makes our authors books better, but just be mindful of how you use it for your book. Your reputation is on the line!